Tide CIFAS Marker — Marker removed
The situation
L's business account with Tide was flagged and a CIFAS marker placed with no notice. L discovered the marker when unable to open a new business account. The marker was affecting L's ability to operate their business.
Our approach
The complaint challenged: (1) the lack of evidence of dishonesty — Tide had not demonstrated L acted fraudulently, (2) the lack of notification, (3) the business impact — the marker was preventing legitimate business operations, and (4) data accuracy under UK GDPR.
Issuer response
Tide reviewed the complaint and removed the marker within 9 days, accepting that the evidence did not support the filing.
Result
Marker removed in 9 days. L was able to open business accounts again.
Key takeaway
Business account markers can have severe commercial impact. Documenting the business harm strengthens the proportionality argument and often leads to faster resolution.
Facing a similar situation with Tide?
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